Barcelona captain, Lionel Messi, has won a legal battle over trademark rights relating to his own logo.
On Thursday, the European Union’s Court of Justice in Luxembourg, dismissed an appeal from the player on a Spanish cycling clothing brand.
The owners of Massi disputed this, arguing that the footballer’s brand would lead to confusion among customers.
The EU high court have said that Messi’s reputation is a relevant factor in distinguishing between the footballer’s brand and the cycling company.
The cycling company was successful in challenging the application after a complaint was upheld in 2013, but it lost in a ruling at the EU’s General Court in 2018.
At the time, the court said “Mr Messi is, in fact, a well-known public figure who can be seen on television and who is regularly discussed on television or on the radio” – meaning confusion between the two was unlikely.