As Uganda’s manufacturing sector continues to expand, product quality has emerged as a critical factor shaping business success, competitiveness, and sustainability. Industry leaders and policymakers say adherence to national and international standards is no longer optional but essential for companies seeking long-term growth.
According to the Uganda National Bureau of Standards (UNBS), manufacturers that invest in quality systems are better positioned to compete in both domestic and export markets.
“Businesses must treat product quality as central to their operations if they intend to grow sustainably and compete in export markets,” said Sylvia Kirabo, Principal Public Relations Officer at UNBS.
With growing consumer awareness and tighter regulatory enforcement, manufacturers are under increasing pressure to deliver products that meet safety, durability, and performance expectations. Experts argue that quality-driven production enhances brand trust, reduces operational losses, and opens access to premium markets.
Standards and Market Competitiveness
UNBS officials note that standards compliance plays a central role in determining a product’s market success. Certified products are more readily accepted by large distributors, public procurement agencies, and international buyers.
“Standards are important in ensuring that local products remain competitive both in the local and international markets,” said Dr. Ben Manyindo, former Executive Director of UNBS.
Uganda’s push for industrialisation has increased demand for consistent quality across sectors including food processing, construction materials, furniture manufacturing, cosmetics, and household goods. Manufacturers that comply with standards not only protect consumers but also strengthen Uganda’s position within the East African and global trade markets.
Supporting Local Manufacturers
To address quality gaps, UNBS has intensified training and factory-level support, especially for micro, small, and medium enterprises. These initiatives focus on production processes, quality management systems, and product certification.
“We are holding hands with startups and small businesses, training them to meet market demands and quality standards,” said Eng. James Kasigwa, Executive Director of UNBS.
This support has improved compliance levels, boosted product consistency, and enhanced consumer confidence in locally manufactured goods.
Addressing the Challenge of Substandard Goods
Despite these efforts, the challenge of substandard products persists. UNBS data shows that a significant proportion of goods on the market still fail to meet quality benchmarks, posing risks to public safety and undermining fair competition.
“More than 58 percent of goods on the Ugandan market are substandard,” according to the UNBS Annual Report 2022/2023.
Experts say stronger enforcement, public awareness campaigns, and private sector commitment are necessary to address this issue effectively.
Looking Ahead
As Uganda accelerates its industrial growth, experts agree that embedding quality culture across manufacturing processes will be vital for building resilient businesses and sustainable economic development.
With standards increasingly shaping market access and consumer trust, quality is fast becoming the defining currency of manufacturing success in Uganda.