Job Title: Consumer Insights/Research Manager
NFT Consult, a leading HR Consultancy firm, seeks to recruit for it valuable client, Nile Breweries Limited, a leading beverage company in Uganda and a subsidiary of SABMiller, the second largest brewing group in the World.
Job Summary: The Consumer Insights/Research Manager will be responsible for managing and developing marketing information & marketing information systems that deliver actionable consumer insights to drive marketing decisions made at country level and hub as well as managing specific research projects with accountability for methodology, agency management and delivery of insights that enable Nile Breweries to meet current and future business objectives.
Key Duties and Responsibilities:
- Consumer Insight:
- Brand Planning:
- Information Systems:
- Oversee a range of consumer research projects on behalf of the company to deliver key insights to drive marketing decisions
- Develop an understanding of key consumer dynamics within Uganda’s cultural context to develop marketing solutions that answer country specific issues
- Manage the Brand Tracker with accountability for standardizing methodology, quality control, interpretation and presentation of results
- Manage the brand scorecard process and train and develop guidelines for users to interpret the data effectively
- Develop appropriate methodologies to track media spend effectiveness
- Support brands & NPD in terms of brand health, concept development & test market measurement and evaluation
- Implementation of the Brand Conversion Funnel model to measure brand performance and to focus on areas of improvement in order to optimize brand health and to drive brand competitive advantage
- Develop and train users to access online sales information via ProClarity database
- Manage brand scorecard process for Uganda with responsibility for collating and interpreting scorecard inputs and implementing methodologies for generating additional inputs for filling data gaps by country
- Develop and manage retail measurement systems for countries to track the effectiveness of their route-to-market strategies as well as monitoring retail customer satisfaction on a regular basis for key countries
- Keenly track and monitor competitor activity with a view to providing early warning of potential competitor moves and likely responses to marketing initiatives
- Access and use of industry databases to provide relevant and timely inputs into decision making
- Update inputs into the country econometric model on a regular basis to provide trend analysis for use in evaluating pricing decisions
Qualifications, Skills and Experience:
- The ideal candidate should possess a Business degree with majors in economics, statistics, or social sciences
- At least five years’ experience in a market research agency and working in an FMCG organization with broad exposure into multi-cultural developing markets
- Possess the ability to drive multiple projects simultaneously, strong interpersonal skills, teamwork and strategic thinking
- Deep knowledge and understanding of research methodologies, highly numerate, computer literacy to cover comprehensive experience in working with databases and ability to create and interrogate data in a variety of formats
- Strong attention to detail, excellent communication skills, empathy, listening skills, trustworthiness, objectivity, patience, cultural sensitivity and adaptability
How to Apply for the job:
All suitably qualified candidates should visit the web link below and create a profile on the NFT Consult website by entering their e-mail addresses. Please visit web link below and click Apply now if convinced you have the job requirements. The applications/CVs should be prepared in English and submitted in either MS Word or PDF format will be considered.
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