Digital Marketing Officer Job – FINCA Uganda Limited

Job Title:   Digital Marketing Officer

Organisation: FINCA Uganda Limited

Duty Station:  Kampala, Uganda

About US:

FINCA Uganda Limited was the first licensed micro-finance deposit taking institution in Uganda, and part of a global network which serves over 1,000,000 clients in 22 countries. FINCA Uganda currently offers loans, savings and money transfer services in Uganda, one of the most competitive and dynamic microfinance markets in the world.

Job Summary:  The Digital Marketing Officer is responsible for anchoring the digital marketing activities and online customer service of FINCA Uganda while growing FINCA’s brand influence locally, increasing brand loyalty and awareness.  She/He will be responsible for planning, implementing and monitoring FINCA Uganda’s digital marketing campaigns across all digital networks

Key Duties and Responsibilities:

  • Designing and overseeing all aspects of digital marketing i.e the marketing database, email and display of advertising campaigns
  • Managing FINCA Uganda’s website
  • Managing online digital lead generations
  • Planning and managing FINCA Uganda’s Social Media Platforms
  • Developing integrating and manage bank Chatbots
  • Developing and managing online strategic partnerships
  • Developing and managing digital marketing campaigns
  • Optimizing content for the website and social networking channels such as Facebook, Twitter, Instagram, WhatsApp, etc
  • Tracking the website traffic flow and providing internal reports regularly
  • Attending networking events and product launches.
  • Identifying new digital marketing trends and ensuring that the brand is in front of the industry developments.
  • Working on SEO of the website pages.
  • Editing and posting videos, podcasts, and audio contents on online sites.
  • Promoting company’s product and services in the digital space.
  • Executing social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing SMS, and email-based marketing campaigns.

Qualifications, Skills and Experience:

  • The applicant must hold a Bachelor’s Degree in Marketing, Communication, Business Administration and proven experience in digital marketing.
  • At least two years of work experience in a similar role within a Financial/Banking sector
  • Digital Marketing skills (Content generation and Integration)
  • Excellent communication and presentations skills.
  • High level of numeracy, analytical and statistical skills
  • Strong organizational skills and ability to work on own initiative
  • Good multitasking capabilities and a team player.
  • Ability to work under pressure and adhere to strict deadlines.
  • Strong interpersonal skills and cultural awareness.
  • Familiarity in applying different methods of research to obtain accurate data.
  • Understanding the changing marketing trends online and offline

How to Apply:

All candidates who so wish to take up this role in the aforementioned capacity are encouraged to send their applications with detailed CVs including their present position and copies of relevant professional/academic certificates to:

Deadline: 16th June 2023

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