Portal (also known as Facebook Portal) is a brand of smart displays and videophones originally released in 2018 by Meta, Inc. (then Facebook Inc.) The product line consists of four models (Portal, Portal+, Portal TV, and Portal Go) that provide video chat via Facebook Messenger and WhatsApp, augmented by a camera that can automatically zoom and track people’s movements. The devices are integrated with Amazon’s voice-controlled intelligent personal assistant service Alexa.
Meta (Facebook) uses some types of data collected from Portal devices for targeted advertising. Reviewers rated the Portal line’s video and audio handling capabilities positively, but criticized Facebook’s privacy practices for data captured by Portal devices. The company later clarified that it analyzes the metadata, not the content, of video calls made through Portal devices. Portal devices only record audio after the user speaks the “Hey Portal” command, and only record video during video calling sessions. Each Portal device also includes a cover that can be slid over the camera when not in use.